Help millions by donating to the Salvation Army today

Hello Friends,

There's a great way to help those in need this Christmas. And it's really easy. Just join my Online Red Kettle Team and help ring a "virtual bell." All you have to do is send the Online Red Kettle link to your family and friends. The money we raise will help The Salvation Army change lives, for good. If you'd like to help, just visit my team page by using the link below and get started.

Thanks,

bob gale and jeff spencer
gale executive recruiting


Click here to visit my personal page.
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Thanks for all your help and Happy Holidays!

CAREER COACHING AND CAREER BRANDING PROGRAM

Gale Executive Recruiting Career Branding Program

Gale Executive Recruiting has been creating personal brands for over 6 years and we have helped thousands of advertising and marketing professionals. We are now offering this personal consultancy to you. This one-on-one process is highly introspective and requires an investment of time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you are fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. Everyone who has gone through our process has left the experience with the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:


• Minimum of Ten Hours of One on One Personal & Career Counseling

• An In-Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

• Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

• A “Buddy or Peer” Network in Which to Mentor or be Mentored

• Job Interview Coaching – Mock Interviews

• Salary Negotiation Coaching


For a free, no obligation informational phone call please contact us at
(949) 376-4884 or email jspencer@galecompanies.com

Personal Career Coaching for Advertising and Marketing Professionals

The recession has impacted all of us especially in the work place. Everyone has either experienced a lay off, been a victim of one, or has been asked to do more with less. We have been inundated with inquiries seeking advice on how to best succeed in this environment. Bottom line is you must stand out to your current and future employer. No longer is there time to “learn the ropes” or time to “get up to speed”. New hires must hit the “ground running” and bring immediate value to the account.

To stand out in the workplace, you must position yourself and your career accomplishments in a clear and concise way…just like we do everyday when building our clients brands. During tough times, what brands do you trust? Do you buy based on potential or on proven results? This is where Gale Executive Recruiting comes in. Our career branding process will help you understand your brands perceptions, barriers, accomplishments, and potential. These efforts will result in a brand tagline that clearly positions you in a unique and compelling way to your current and future employer.

The Gale Executive Recruiting Career Branding Program is provided as a personal consultancy to you. This one on one process is highly introspective and requires an investment of mutual time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you will be fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. No one has ever worked with this firm, gone through our process and left the experience with anything but the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:

-Minimum of Ten Hours of One on One Personal & Career Counseling

-An in Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

-Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

-A “Buddy or Peer” Network in Which to Mentor or be Mentored

-Job Interview Coaching – Mock Interviews

-Salary Negotiation Coaching


Our specific areas of expertise include retail, restaurant, QSR, consumer packaged goods, and automotive Brand and Field Marketing. Advertising Agency departmental and general management, including exclusive services in Strategic/Brand Planning, Interactive, CRM, Direct Marketing, Consumer Research and Creative.


For more information please contact us at (949) 376-4884


Please feel free to check our references through www.linkedin.com



Bob Gale
Jeff Spencer
Gale Executive Recruiting
www.galecompanies.com

Recommendations for Bob Gale & Gale Executive Recruiting

Peter Brodnitz - Head of Advertising, Aetna

“What sets Bob apart from many in the search industry is his true desire to find right-fitting career moves for his candidates. This starts with a solid understanding of each candidate's talents, ambitions and goals then progresses to career coaching. When I returned from working overseas, Bob was an important advisor to help guide me to companies/jobs that were not only good short-term but important towards building an exceptional career long-term.” December 16, 2008

Scott Blair - Account Supervisor, Heil Brice Advertising

“Bob is a career coach unlike any other. Working with Bob provides the opportunity for a long-term professional relationship. Much more than an expert recruiter, he remains an invaluable resource throughout your career. His knowledge of the business is so extensive that, years after I initially worked with him, I still continue to turn to him first when I need advice. He is always willing to help, and truly cares about his clients. I trust and respect Bob immensely.” October 9, 2009

Rebecca Weigman, Chief Marketing Officer - Rapp

“Bob is a great judge of character and has a gift for synthesizing needs for company and matching just the right talent. Not only is he great at his field, he is awesome to work with.” November 14, 2008

Maria Buehler - Exec. Director of Marketing

“Bob is a great, awe-inspiring individual that I feel really fortunate to know. My life is better -- professionally and personally – thanks to the tough advice he gave me and the ideas and philosophies he shared with me. Smart, compassionate, strong…Bob is truly a wonderful, magical, brilliant person that I am pleased to recommend.” January 8, 2008

Ron Bess - President, Euro RSCG North America

“I've known Bob for over 10 years. He is a very talented professional of real character and integrity. He's got great experience placing senior level talent in the world of advertising and marketing. People who come to know him inevitably trust him and like him.” February 19, 2008

Angela Long - VP of Planning, GSW Worldwide

"I found Gale Executive Recruiting's personal branding process to be very different from other recruiters I've worked with. They spent time with me to understand my strengths and weaknesses and how best to position me for a job I was interested in. The process wasn't always easy, but well worth the time and effort." November 2, 2009

Erin Calkins - Sr. Account Supervisor, Moroch

“Bob is a true professional that I will continue to work with in the future. Bob is not just a recruiter, but a real life career coach that helps you make the best possible decisions in your life to reach your goals. He is on board with his clients for the long haul.” May 6, 2007

Ken Rye - Marketing Manager, The Home Depot

“I have felt quite fortunate to interact with with Bob Gale over the past few years. He is an extraordinary recruiting professional with extensive knowledge across multiple industries. Mr. Gale also shows an incredibile willingness to share his insight and understanding with those that he networks with. Bob is a committed resource and asset for any company that he works with.” May 16, 2007

Jeff Whitney, VP Field Marketing, The Americas - Subway

“Bob is a highly personable, insightful marketing veteran who understands marketing strategies, systems, processes and the skill sets needed to succeed and thrive in our industry. He had a very succesful career in managing Field Marketing teams for national brands, giving him in depth understanding of various approaches to marketing structures and systems. He is detailed, frank and has a keen eye for talent. I worked closely with Bob as my agency counterpart for a decade, and he was a key member of the management team that drove the tremendous performance at Wendy's in the '90s.” March 8, 2008

Rocky Longworth, Planning Director - Saatchi & Saatchi X

“Bob is the consumate professional, he his diligent and forethcoming. I've enjoyed working with him and will continue to do so. His insight into opportunity is a tremendous asset.” July 17, 2007

Ralph Pici - Account Director - imc2

“There are thousands of recruiters, career coaches and marketing gurus in our industry, but rarely if ever do you find one that masters all three areas effortlessly. That is until you meet and work with Bob. Bob provides great career advice, but he also provides life advice and helps you think about your career more so than the job or assignment that he is recruiting for at that moment. He is well respected throughout the industry by candidates and clients alike. His wisdom is full of insight, clarity and humor and his affable style is infectious. I strongly recommend Bob to those that are willing to be introspective about their career and where it's going, and be ready to accept an unbiased, truthful view - and if you're willing to take this step, the results will dramatically improve a candidate's career path and their future.” June 25, 2008

Judy Brooks, SVP, Client Service - SWJ

“Bob has great insight in the advertising, marketing arena. He has been able to provide great candidates for us at all levels of the spectrum from AE to CEO. He knows the business and what it takes to succeed in it so our time isn't wasted with unqualified leads. And he will keep the ball rolling from morning until night to meet a client's need.” October 29, 2007

Luis Caballero - Director of Brand Strategy, Concussion Brand & Design

“Bob provided the type of leadership people sought out for. He provided creative solutions to very complex problems. And his strategic skills are some of the best in the industry. He is a great leader, co-worker and mentor to many!” November 3, 2007

Doug McIntosh - VP, Account Director, GSW Worldwide

“Bob has been a great recuiter to work with; I've used Bob for team member recruitment and he's taken the time to truly ask the right questions so everyone has a clear picture of what to expect. The result, great hires. Above all else he's a "cut to the chase" kind of guy with amazing integrity.” May 15, 2008

Mike Mirkil - Director of Business Development - ID Branding

“Bob is a highly energetic and positive force that I have always found to be a pleasure to work with. He consistently demonstrates strong leadership skills by approaching each encounter from a very human perspective. He listens. So often in a high-pressure, stress-filled workplace interactions can become impersonal and tense, but Bob maintains a high degree of professionalism while keeping it enjoyable and friendly. And he's very good at what he does.” August 6, 2008

GALE EXECUTIVE RECRUITING
“SERVING TODAY’S TOP TALENT IN ADVERTISING & MARKETING”


Are you still using Monster or CareerBuilder, or those other job sites?
Gale Executive Recruiting specializes in the placement of top talent in the advertising and marketing industry. Our specific areas of expertise are Strategic and Brand Planning, Retail, Interactive, Digital, Field Marketing, CPG, Account Services, QSR, and Direct Marketing. We work with coveted clients/agency’s such as Draftfcb, Rapp, Wendy’s, EURO RSCG, Pizza Hut, DDB, GSW, McCann Worldgroup, Taco Bell, and GSD&M Idea City. Why use a job board service, when you can interact with real humans who have over 30 years of hands on experience in the advertising and marketing field? Let us be a resource for you.

“I've known Bob for over 10 years. He is a very talented professional of real character and integrity. He's got great experience placing senior level talent in the world of advertising and marketing. People who come to know him inevitably trust him and like him.” – Ron Bess, EURO RSCG Chicago

“Bob has great insight in the advertising, marketing arena. He has been able to provide great candidates for us at all levels of the spectrum from AE to CEO. He knows the business and what it takes to succeed in it so our time isn't wasted with unqualified leads. And he will keep the ball rolling from morning until night to meet a client's need.” – Judy Brooks, SWJ, Dallas


Resume Assistance
What set’s you apart from the next guy? Does your resume clearly identify you as a brand? See the benefits of an unbiased third party, and how we can help you distinguish yourself more consicely. HR departments look through hundreds of resumes a day and they don’t spend much time reading them. They look for relatable responsibilities, career progression, accomplishments, and how this person built on the brand. You have to make it easier for them to see what you have done, and what it is you do best. How and why would you make them successful? Let Gale Executive Recruiting help you with your resume by taking you back in the “way-back” machine and discovering your greatest strengths and accomplishments and how they help make you stand apart from the others.

Gale Executive Recruiting offers the service of resume writing assistance. For more information please contact Jeff Spencer or Bob Gale at info@galecompanies.com.

“What sets Bob apart from many in the search industry is his true desire to find right-fitting career moves for his candidates. This starts with a solid understanding of each candidate's talents, ambitions and goals then progresses to career coaching. When I returned from working overseas, Bob was an important advisor to help guide me to companies/jobs that were not only good short-term but important towards building an exceptional career long-term.” – Peter Brodnitz, JWT Japan

“I have felt quite fortunate to interact with Bob Gale over the past few years. He is an extraordinary recruiting professional with extensive knowledge across multiple industries. Mr. Gale also shows an incredible willingness to share his insight and understanding with those that he networks with. Bob is a committed resource and asset for any company that he works with.” – Ken Rye, Marketing Manager-Home Depot - Atlanta


Career Counseling and Advancement
At Gale Executive Recruiting, we don't just think of you as a candidate that we throw in to the pile with other resumes and then hand it in to the client. We take our time to get to know you first, through a screening process via phone and some preliminary questions via e-mail. We have long lasting relationships with our candidates and think of them not just as a candidate, but as our clients as well. As our relationship grows consideration of an exclusive working relationship will be our long term objective. Hopefully it will be yours as well. We help you map out your career and continue to support you through out with every step you decide to take in the future. Your continued career success is our priority.

“Bob is a great, awe-inspiring individual that I feel really fortunate to know. My life is better -- professionally and personally – thanks to the tough advice he gave me and the ideas and philosophies he shared with me. Smart, compassionate, strong…Bob is truly a wonderful, magical, brilliant person that I am pleased to recommend.” – Maria Buehler, Philadelphia

“Bob is a great judge of character and has a gift for synthesizing needs for company and matching just the right talent. Not only is he great at his field, he is awesome to work with.” – Rebecca Weigman, Rapp - Dallas

Career coaching and advancement services from Gale Executive Recruiting

Please contact Jeff Spencer at jspencer@galecompanies.com or Bob Gale at bgale@companies.com to discuss our career coaching, resume writing, and personal development programs and services.

Gale Executive Recruiting

Gale Executive Recruiting is the only executive career coaching and advancement firm serving the unique needs of today's top marketing and advertising professionals as a focused resource for career and personal growth. Our relationships are about people and their personal needs as they advance in their careers. Our focus is on finding the ONE right partnership for both the candidate we serve and the company we represent.

Gale Executive Recruiting serves as a career coaching and advancement firm dedicated to nurturing the unique needs of today's top talent. From highly confidential and personal service, to visionary career consultation, our motivation is long term. We seek open, genuine, and personal partnerships with our client candidates and employers as our best efforts deliver an enriched personal and professional life for all.

Specific areas of expertise include advertising agency leadership and account management, strategic planning, DR/CRM, interactive and digital. Category depth in pharma, healthcare, retail, QSR, CPG, high tech, automotive and field marketing.

Our client's recognize the superior caliber of prospective employees provided by an organization that serves an exclusive talent base of highly skilled mid and senior level professionals. Our associates, candidates and industry friendships, have served us both very well.

As a result, nearly 100% of our business comes to us through referral; a compliment we do not take lightly. We will always serve people first, not job openings. It's hard to say or hear Thank You from a job.

Gale Executive Recruiting professionals are industry savvy with hands-on experience and leadership in human resources, brand communications, field marketing and advertising agency management.see less

Specialties
Strategic Planning, Brand Planning, Field Marketing, general management, Direct Response, CRM, Account Service, Interactive, QSR, retail, consumer packaged goods, automotive, pharmaceutical, high tech, healthcare

Advertising and Marketing News updates - Sept 2

Gale Executive Recruiting
info@galecompanies.com

Publicis purchases customer relationship tool from Unilever
Publicis Groupe has purchased the French customer relationship management program Pour Tout Vous Dire from Unilever, which has inked a five-year licensing agreement with the agency to keep its products represented. The Web-focused portal aims to forge and bolster relationships between consumers and brands. Brandweek (9/1)

Dentsu "open" to acquiring other agencies, CEO says
Dentsu Inc. may have come up short in its attempt to acquire Razorfish, but Japan's biggest ad agency in terms of revenue remains "open" to adding other firms in the U.S., as well as Europe and Asia, to its holdings, said its president and chief executive, Tatsuyoshi Takashima. "We're not just targeting firms with digital technology, but also firms in other aspects of marketing communications, though we have no specific target yet," he said. The Wall Street Journal/Dow Jones Newswires (9/1)

Marketers should think "social by design" to reap branding benefits
Marketers may need to rethink their organizational structure to fully exploit social media's branding possibilities, according to Chris Perry, executive vice president of digital strategy and operations at Weber Shandwick. "While I'm not suggesting that all companies give the social-media team its own organizational function, it's clear that brand leaders haven't fully examined structural changes that need to be made," Perry writes. "When they do social by design, I believe substantive, positive and accelerated changes will occur." Advertising Age (9/1)

Music video site seeks to become broader entertainment portal
CBS Corp. and NBC reportedly are considering teaming up with Vevo, a music video site, to license and create online programming. Such a move could position Vevo as a possible rival for MTV by adding broader content beyond its core of music videos and artist interviews, according to this article. A source cited in this article said Vevo has similar deals in the works with Warner Music Group and EMI Group.
Reuters (9/2)

Gartner: Mobile ads will explode in 2011
Worldwide mobile-advertising revenues will jump by 74% this year, but the sector is expected to take off by 2011. A new Gartner report pegs spending on the medium for 2009 at $913.5 million and says that growth is "primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising." MediaPost Communications/Online Media Daily (8/31)

How CMOs, CFOs can get on the same marketing page
Chief marketing officers and chief financial officers must find a way to balance the former's interest in taking marketing risks with the latter's need to maximize scarce company resources, according to Eric Karofsky, a principal consultant in the strategy group at interactive shop Molecular. Key to finding the right mix, Karofsky writes, is sorting out what media is bought (paid ads), owned (assets and intellectual property and earned (word of mouth). Advertising Age (8/31)

London agency sets up shop in temporary location to help local biz
London agency RKCR/Y&R, via a pop-up location set up during the week of Aug. 24, made available its creative services and advice on strategy to mom-and-pop businesses in a Camden Town neighborhood. The temporary agency, which is part of a joint pop-up program developed by the agency and a local business group, was meant to give a boost to small businesses grappling with the current downturn.
Advertising Age (8/31)

Amazon set to launch Yahoo!'s interactive TV widgets
Amazon as well as Facebook, Blockbuster and other brands are ready to launch interactive TV widgets from Yahoo! in the next couple of weeks. Consumers who subscribe to digital cable or satellite services and have purchased televisions with pre-installed microchips that enable the widget platform are able to view the feature on their sets. The consumer can choose to immediately purchase content from Amazon and other retailers or view free content. ClickZ (9/1)

Wal-Mart goes up against Amazon with online marketplace
Wal-Mart Stores has added outside retailers to its online offerings, which could help the global retailer advance in the online arena. Burt Flickinger III, a retail consultant, said that as Wal-Mart has saturated the U.S. market, online sales can help the retailer grow. "This gives Wal-Mart a chance to close the widening gap with Amazon.com and Apple," Flickinger said. Google/The Associated Press (8/31)

info@galecompanies.com
Gale Executive Recruiting

Advertising and Marketing News updates - July 31

Gale Executive Recruiting


Chicago agency can test multiple versions of banner ads at once
Online marketers can boost their customer conversions by 5% to 15%, on average, by revamping their banner ads using a multivariate testing methodology from Chicago interactive shop Dotomi. The tool allows clients to try out, at the same time, multiple versions of ads with different colors, fonts, button shape, wording, offers and call to action, according to this article. ClickZ (7/29)

Allstate touts brand name, value to Hispanic customers
New Spanish-language TV spots for Allstate from Lapiz, the Hispanic agency of Leo Burnett, Chicago, focus on the importance of getting a good return from investing in a trustworthy, established insurance brand. The multiplatform effort also includes a Spanish-language Web site that has been designed in a "culturally relevant way" and a microsite for the Mexican National Soccer Team, which is sponsored by Allstate. MediaPost Communications/Marketing Daily (7/28)

Report: In-game ad spend to reach $681M in 2013
In-game ad spending in the U.S. is projected to rise from $403 million last year to $681 million in 2013, according to eMarketer. Web-based ads are expected to gain on console-PC-based ones and account for 75% of in-game ad budgets in 2013, according to this article. Adweek/eMarketer (7/29)

Goodby Wins eBay Project
Sources familiar with that Goodby agency confirm that the shop has won a small eBay project. We're told the project is in hardly off the ground and won't break until the end of the year. But contrary to what some of you wrote telling us, GSFP has not won the entire eBay account. A representative from Goodby did declined... read more>>

IPG Reports Q2 Profit Slide
Like fellow agency umbrellas Publicis and Omnicom, the economic slump and automotive spending cuts put a hurting on Interpublic Group, which reported a 20% fall in revenue that led to a net income of $27.8 million and a share price of $0.04 in Q2. Compared to same time last year when IPG's take was $88.1 mil and stocks were... read more>>


info@galecompanies.com

Top stories in advertising and marketing - July 24

Gale Executive Recruiting
Serving today's top talent in advertising and marketing


Gidget, the Taco Bell Chihuahua, dead at 15
Gidget, the Chihuahua who in the late '90s helped make "Yo quiero Taco Bell" an iconic tagline, is dead at 15. The dog first appeared in a single Taco Bell spot in 1997 that evolved into a three-year campaign. Advertising Age (7/22) , Yahoo!/The Associated Press (7/22)

El Pollo Loco plays chicken with comparison ads
California-based chicken restaurant chain El Pollo Loco is attacking rival KFC in a series of ads that launched in April. KFC doesn't appear concerned, according to this article. Yum! Brands-owned KFC just posted a same-store sales increase on the strength of its launch of Kentucky Grilled Chicken. KFC outspent El Pollo Loco in terms of adverting in 2008 -- $271 million to $16 million, per TNS Media Intelligence. Advertising Age (7/22)

Franchisee: Hardee's biscuit hole ads in poor taste
The operator of nearly 350 Hardee's franchises in the U.S. says it will not run, in the markets in which it operates, humorous ads for the quick-service restaurant chain's biscuit holes that use terms like, A-hole, B-hole, sweet balls and "bisticals" and is calling for Hardee's parent, CKE, to pull the ads from all of its markets. Boddie-Noell Enterprises, which claims to be Hardee's biggest U.S. franchisee, aired its concerns in response to a complaint from the Parents Television Council that the ads were "brainless" and "racy." According to this article, Hardee's issued a statement that said there are no plans to pull the ads. Adweek (7/22)

Search firm folded into The Amp Agency
Independent search specialist Rock Coast Media, Newburyport, Mass., has been purchased by The Amp Agency, Boston. Under the acquisition, Rock Coast's 10 -member staff will join The Amp's media services unit, and two top executives, Stephen Anderson and Josh Pike, will become senior vice presidents at Amp. Adweek (7/23)

Kay to leave Modernista! for digital post at Goodby
Gareth Kay, the planning chief for Modernista!, Boston, has been named director of digital strategy for Omnicom Group's Goodby, Silverstein & Partners, San Francisco. He succeeds Hashem Bajwa, who is now working for TBWA. Adweek (7/22)

PHD's Hagedorn on the state of the upfronts
Omnicom Group media shop PHD has won new business from Vonage, Hyatt, Glidden and Soy Joy in the last six months. Scott Hagedorn, U.S. CEO of PHD, talks to Advertising Age about the state of upfront negotiations. Advertising Age (7/22)

Agencies fear continued downturn as ad spending dwindles
The latest earnings reports for ad holding companies like Omnicom Group and Publicis Groupe are expected to reflect the push on the part of marketers to control advertising costs, according to this article. Increasingly, marketers are requesting and receiving fee cuts ranging from 5% to 30%. Publicis Groupe chief executive Maurice Levy said: "The reality is that clients want more for less. It's something that is unfortunately becoming quite common." The Wall Street Journal (7/23)

info@galecompanies.com

Advertising and Marketing News updates - July 23

Gale Executive Recruiting
info@galecompanies.com


Macy's Online Sales Out-pace In-store Revenue--For the 6th Month In A Row

http://daveibsen.typepad.com/5_blogs_before_lunch/2009/07/macys-online-sales-outpace-instore-revenuefor-the-6th-month-in-a-row.html


Starbucks Testing The Sale of Beer and Wine--And a New Naming Scheme.

http://daveibsen.typepad.com/5_blogs_before_lunch/2009/07/starbucks-testing-the-sale-of-beer-and-wineand-a-new-naming-scheme.html


R&R Partners, the agency behind those naughty "What Happens Here Stays Here" spots for Las Vegas, is lowering its commission rates.

http://www.tribbleagency.com/?p=5483

Gale Executive Recruiting
info@galecompanies.com